Web Design & Graphics

Web design is the art of presenting information based on what the individual websites need to reveal about themselves. Unless you know how to build a website yourself you need to find a reliable and creative webmaster. It’s just like finding a good architect to design your home and then a good builder. The webmaster is responsible for customising your page to meet your needs, such as providing categories for telling the world about yourself or your online shop, your portfolio, a contact page and whatever else you need.

The web browser on your computer allows you to look up literally any word or phrase you can think of and have that information delivered to you from anywhere in the world.

Design
Just as with a book, the first impression of your website is important. You want the design of your website to capture the attention of your targeted audience. It should convey quality and professionalism. If it’s a personal website that’s all about you then the colours and design need to reflect your personality. If the website is about a day care centre or a toy store then the colours and the design must be “fun”.

Search Engine Optimisation
Everyone would like to have their website on page 1. The reality is though, for quite some time you won’t be ranked at all. That’s why it is important to choose the right name for your website if you want a lot of traffic. For example, if you have a website that is selling skin care products, then you need to have the words ‘skin care’ in the title of your domain name. You also need to have as many keywords as you can related to skin care. Google looks at the domain name first when ranking websites.

A lot of SEO specialists will claim to be able to get your page a high ranking but they will charge you a one off fee or sometimes a monthly fee. There are however, a few things you can do yourself that cost nothing and will help to get your website further up the search engine rankings. The first important thing to do is to choose the right domain name. Another thing you can do is write articles and submit them to as many ezines as you can. They provide a link that will help get your website up the search engine rankings.

Hosting
A lot of web design companies will offer hosting for your domain. The monthly price can vary quite a lot and this needs to be taken into consideration when choosing a web designer as it adds to the cost of having your website built in the first place.

Having your own website could be the cheapest business you could ever invest in. If you are a professional it’s a great way to promote yourself to the world. If you’re not a professional but want to earn some extra money there are countless ways you can use your website to do this.

You can monetize your website with Google AdSense. You get paid every time someone clicks on one of your ads. Another way is through affiliate marketing. This is where you can do a joint venture with someone who has a product to sell. If someone buys the product from your website then you get a percentage of the sale which is usually between 50%-75%. You can also use your website to promote an ebook. Ebooks have been around for a long time but if you find a topic that’s different but popular then you can make money from it. Even if you only charge $5.00 per ebook. Multiply that by the potential thousands who might be interested in buying it then you have just created your own business.

Apart from software products you can also sell physical products. This involves more work though because you have to handle orders, wrap and post every item but the advantage of selling on the internet is that you can work from home.
Whatever you decide to do with your website just remember that the colour and visual appeal of your website is important.